1. Introduction

Welcome to Blushley ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase products from our e-commerce store, or book appointments with beauticians and salons through our platform.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Create an account on our platform
• Make a purchase from our store
• Book an appointment with a beautician or salon
• Subscribe to our newsletter
• Contact our customer support
• Participate in surveys, contests, or promotions

This information may include:

• Full name
• Email address
• Phone number
• Billing and shipping address
• Payment information (processed securely through our payment processors)
• Appointment preferences and service history
• Profile picture (optional)
• Date of birth (for age verification and special offers)

2.2 Automatically Collected Information

When you access our website, we automatically collect certain information, including:

• IP address and device information
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Geographic location data
• Cookies and similar tracking technologies

2.3 Booking-Specific Information

For appointment bookings, we collect:

• Service preferences and requirements
• Appointment date, time, and location preferences
• Special requests or notes
• Booking history and cancellation records
• Reviews and ratings of beauticians and services

3. How We Use Your Information

We use the collected information for the following purposes:

3.1 E-Commerce Operations

• Process and fulfill your orders
• Send order confirmations and shipping updates
• Handle returns, exchanges, and refunds
• Provide customer support
• Send marketing communications about products and promotions (with your consent)

3.2 Appointment Booking Services

• Facilitate appointment bookings with beauticians and salons
• Send appointment confirmations and reminders
• Enable communication between you and service providers
• Process booking-related payments
• Collect and display reviews and ratings

3.3 Platform Improvement

• Analyze usage patterns to improve our website and services
• Personalize your experience and provide recommendations
• Conduct research and analytics
• Detect and prevent fraud or security issues
• Comply with legal obligations

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

4.1 Service Providers

We share your information with third-party service providers who perform services on our behalf, including:

• Payment processors (for secure transaction processing)
• Shipping and logistics companies
• Email service providers
• Website hosting and maintenance providers
• Analytics and marketing platforms

4.2 Beauticians and Salons

When you book an appointment, we share necessary information with the selected beautician or salon, including your name, contact information, appointment details, and any special requirements you've specified.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities, including to meet national security or law enforcement requirements.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website:

• Essential Cookies: Necessary for website functionality and security
• Performance Cookies: Help us understand how visitors interact with our website
• Functional Cookies: Remember your preferences and personalize your experience
• Marketing Cookies: Track your activity to deliver relevant advertisements

You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect website functionality.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• SSL/TLS encryption for data transmission
• Secure payment processing through PCI-DSS compliant providers
• Regular security assessments and updates
• Access controls and authentication measures
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal obligations)
• Portability: Request transfer of your data to another service provider
• Objection: Object to processing of your personal information for certain purposes
• Withdraw Consent: Withdraw consent for marketing communications at any time
• Opt-Out: Opt out of targeted advertising

To exercise these rights, please contact us using the information provided below.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors affecting retention periods include:

• Duration of our relationship with you
• Legal, accounting, or reporting requirements
• Resolution of disputes and enforcement of agreements
• Protection against fraud and security incidents

9. Third-Party Links

Our website may contain links to third-party websites, including social media platforms and partner websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal information.

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our services, you consent to the transfer of your information to these countries.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

• Posting the updated policy on our website
• Updating the "Last Updated" date at the top of this policy
• Sending an email notification for significant changes

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, and shared
• Right to delete personal information
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising your privacy rights

We do not sell your personal information.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: